About Us

Since its establishment, Guorui Motors has made continuous efforts to contribute to the social development of Taiwan through automobile manufacturing. In this process, the unique management thinking, values ​​and methods inherited from the parent company Toyota Motor Japan have also been established.

During this period, with the changes in the social environment, we have faced many difficulties and challenges, let us realize that precisely because of the drastically changing business environment, we must strengthen our beliefs and see the path that should be taken. In 2000, we organized these business ideas into "Guorui Basic Ideas."